Job Purpose
The incumbent will Lead the Marketing Services department for South East Asia Markets which includes the Nepalese Market.
Specifically;
To drive growth by leading the implementation of marketing plans to deliver overall Sales and Financial objectives
Support the annual Market planning process
Support the brand Team in the development of effective consumer and Trade Programs and touch point infrastructure, by providing pertinent market insights
Drive On-time delivery of Key Consumer and Trade Initiatives through effective project management and effective coordination of cross functional teams
Oversee the execution of trade and consumer programmes in-Market in line with trade marketing & distribution strategy
Lead the Tracking and Evaluation of Key marketing initiatives to Ensure that they meet business objectives and trade cluster requirements
Represent the Marketing services function at monthly Leadership Meetings
Drive the optimisation of an effective and efficient distribution system to meet business objectives
Oversee the management and coordination of marketing services processes and efficiency improvement initiatives to support the delivery of key organisational objectives.
Key Deliverables
Support development of annual cycle grid of activities for each market
Project management and on-time delivery of key initiatives
Recommend appropriate retail/ customer dialogue strategy meet business objectives using consumer and trade research data
Project management and on-time delivery of key initiatives
Implement brand programmes in retail touch-points and validate the touch-point infrastructure (e.g., merchandising materials for brand and trade programmes, in-store hardware, non-branded materials)
Programme evaluation & governance
Resource allocation and effective management of Brand support budget
For respective trade channels, assist in defining objectives, recommend approach (e.g., delivery frequency, call frequency etc).
Propose goals and key performance indicators for trade programme development and track ongoing results
Implement core business support functions in terms of IT applications, administrative processes and project management.
Provide distribution directives to distributors, supporting them in their day-to-day distribution activities Monitor key distribution performance indicators and initiate actions to cover short-term “gaps” in performance and capability thereby maintaining distribution effectiveness.
Effectively utilise Market research information to drive width & depth of distribution of strategic brands to grow volume & value share.
Provide input on trade channel requirements in the definition of trade & route to market strategies
Provide support for the demand review process, clarifying trade programmes objectives, activities and schedule
Identify opportunities to optimise and improve systems and work processes to drive productivity and/or growth.
Essential requirements
Bachelor’s Degree in Marketing or equivalent.
Minimum 5 years’ experience within the Marketing function in tobacco or similar FMCG category. (More concerned with the quality of experience as below)
Experience in & Comprehensive understanding of Trade marketing, customer engagement, account management and trade programme development.
Proficiency in English. Proficiency in French is an added advantage.
Exceptional inter-personal skills and ability to facilitate and work through diverse teams
Be self driven and able to work with minimal supervision, on multiple tasks
Analytical skills and ability to translate market information into meaningful insights that can be leveraged improve business performance
Desirable requirements
Ability to develop and maintain relationships with clients, external suppliers and commercial partners.
Experience in people management and coaching.
Good influencing, negotiation, analytical and interpersonal skills.
Good Command over English must.
Applications close on 3rd August 2013
Send us your CV at: jobsnp247@gmail.com
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